The augmented reality arrives in Biotex.

The new dynamic and captivating packaging introduces a real change:the presence of multimedia contents. In order to see these contents you have to freely download the application Layar, as indicated on the box. Then you have to put the camera of your smartphone in front of the Biotex’s box as you are taking a picture. The packaging and the Biotex logo will be scanned and you will see a fascinating video that shows all the features of our technical products. There are also other novelties such as the new pay-off “underwear innovator”, the Italian flag that refers to the made in Italy and the idea of transpiration created with a circular shape in the front side. 

Moreover, also the back side of the box is full of multimedia contents: always with the above-mentioned method, it is possible to directly access our social networks and our contacts in order to be always updated. Without leaving the continuity, Biotex offers to their customers an innovative and up-to-date service: a real novelty that you cannot lose!

Look at the video!